Research Proves Why YouTubers Watch What They Watch In A Day

We have reached that point in time where almost all of us cannot imagine our days without YouTube. While the largest video-sharing platform has really brought the world together, the company recently carried out an interesting study regarding why YouTubers watch what they have watched in the past 24 hours.

YouTube began by asking the similar question from around 12,000 people that fell in between the age group of 13-64 and then shared the results via Think With Google.

First of all, the respondents watched a variety of content that ranged well from traditional media to videos only available online. Then they gave multiple reasons behind selecting a certain video from a list of 20 and that includes how one video helped people to relax and unwind, taught something new, allowed them to dig deeper into their interests; made one laugh or even because they had a passion related to the video.

YouTube's study stated that almost 70% of the global viewers let their moods make the choice of content and this further indicates how videos play a very personal role in our lives now. So, as soon as our mood changes, the choice of videos that we watch on internet also changes.

Be it learning new skills or seeking for advice, people around the globe now watch videos for more than merely entertainment. While many now learn life through it, some were also adamant to accept that they don’t know how they would get through life without watching videos every day.

Some other findings by YouTube include:

• Viewers like content that specifically relate to their personal interests and passions more.
• The ability of content to make people dig deep for exploring their interests stands of as much importance as high production quality, being on a preferred network/platform or even starring famous actors.
• The Traditional TV-era makers now remain of less importance to the viewers.
• Younger generations like Millennials and Gen-Zers search for more short-form content in the names of webisodes, tutorials or short video clips made by professionals.
  

All in all, YouTube is here with a proof that with so many choices in content, people now watch videos with a different approach. They are now liberated to choose what really matters to them on a personal level.

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• Also read: See how long it takes the world’s highest paid YouTuber creators to earn your annual salary

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But What Does This All Mean For Marketers?

Aim To Become Relatable:
It’s time to relate to your audience, all with the help of knowing their personal interests. However, bear in mind that the interest should not be your own expectations or guesses, you will have to follow the behavior. For instance, if your target is people who are looking for self-improvement, don’t keep your research restricted to your own alone self.

Go Beyond Entertainment:
46% of global viewers have admitted that they watch new videos to learn something new from them. Fortunately enough, videos have emerged from an awareness-only medium to an engaging one and the ad strategies should incorporate the changes.

Prefer Passion over Production:
When it came to choosing what to watch, respondents chose passion 1.6 times more than production quality. This overall means that people care more about what the content speaks to them instead of looking all fancy and premium.

Read next: Google and YouTube Introduces New Resource Pages to Help Teachers and Families to Educate Students At Home

See how long it takes the world’s highest paid YouTubers to earn your annual salary

The top 10 highest earners on YouTube took home a combined $162 million last year alone. It is tricky to fully comprehend just how profitable what in many cases started out as a hobby or side hustle for some of these influencers turned into. So, the team at Sportarly crunched the data and built a cool new tool which tells you exactly how long it would take the world’s highest paid YouTube stars to earn your annual salary. You can try it out here.

Due to the social distancing measures recommended (or in some cases imposed) by governments all over the world, many of us have found ourselves working remotely for the foreseeable future. Many of us will also be looking for ways to generate some extra income with all the free time we now have. If you find yourself doing the same, you should seriously consider creating and monetizing a YouTube channel. We have broken down some the numbers below to help keep you motivated.

Ryan Kaji

8-year-old toy reviewer Ryan Kaji earned an incredible $26 million in 2019 through his incredibly popular YouTube channel, Ryan's World (previously Ryan ToysReview).

After asking his mum why he wasn’t on YouTube, the family set about creating and uploading the review videos in March 2015. Several years and many videos later, Kaji has over 24.4 million subscribers.

With an impressive $26 million pocketed in 2019, it would take him just 21 hours and 18 minutes to earn the median US household income ($63,179).

To understand just how much Kaji is earning from his videos, the Sportarly team compared his earnings to that of the highest paid profession, physicians (according to a Glassdoor study). The median income for a US physician is $193,415 and Kaji would earn this in just 2 days and 16 hours. It would take him just 19 hours and 36 minutes to earn the median salary of a US teacher (the lowest paid profession according to the study), $58,030.

In 2019, he earned:

• $2.2 million per month.
• $500K per week.
• $71.2K per day.
• $3K per hour.
• $49.47 per minute.
• $0.82 per second.

Dude Perfect

With a huge following consisting of 49.9 million YouTube subscribers and over 10 billion video views, it is no surprise that the Dude Perfect gang also topped the Forbes list of highest earners. They have come a long way from light hearted beginnings filming themselves betting sandwiches on basketball trick shots, all the way to a mobile app and even a TV show.

All of this means they have been able to generate a sizeable income from their online fame. At $20 million last year, they only needed to work 1 day and 4 hours to make the median US salary.

It would take them just 3 days and 12 hours to earn the physician’s salary and only 1 day and 2 hours to earn the same amount as the average teacher.

In 2019, they earned:

• $1.7 million per month.
• $384.6K per week.
• $54.8K per day.
• $2.3K per hour.
• $38.05 per minute.
• $0.63 per second.

Anastasia Radzinskaya

Anastasia Radzinskaya (aka Like Nastya) has amassed over 15 million subscribers and more than 5 billion video views after her parents started making funny, sweet videos of them all in 2016. People must be loving them after Anastasia’s online presence helped her and her family earn $18 million in 2019. Closely following the Dude Perfect team, she also earns the median US salary in 1 day and 7 hours.
At just 6 years old, Anastasia is already earning considerably more than 99% of adults each and every year. Compared to the physician, she would have to work just 3 days and 21 hours to earn the same amount. It would take her just 1 day and 4 hours to out-earn the standard US teacher.

In 2019, she earned:

• $18 million per year.
• $1.5 million per month.
• $346.2K per week.
• $49.3K per day.
• $2.1K per hour.
• $34.25 per minute.
• $0.57 per second.

Rhett and Link

American comedy duo and childhood friends Rhett and Link turned the comedy style they had developed over the years into a profitable venture when they started posting their content on YouTube. The creative approach these two take pays off and they took home roughly $17.5 million last year. Time to earn the median US income, just 1 day and 7 hours.

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• Also read: Google and YouTube Introduces New Resource Pages to Help Teachers and Families to Educate Students At Home

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Jeffree Star

Jeffree Star is a man of many talents and he has made use of many of them to develop his YouTube following. With an army of 17.6 million followers and over 2 billion video views, anyone with skills surrounding makeup, modelling, singing and/or song writing should seriously consider following suit and setting up a channel of their own. His online success helped him generate $17 million in 2019. It would take him less than 2 days (1 day and 9 hours) to earn the median US income.

Preston

Preston has made a fortune out of his love of video games. His video blogging (and the 12.1 million subscribers it reaches) meant he generated a whopping $14 million last year alone. Earning the equivalent of $26.64 each and every minute, it would take him just 1 day and 14 hours to make the median US household income.

PewDiePie

PewDiePie is a Swedish YouTuber and is another one making a killing off his passion for video games. After starting his video creation career back in 2010, he has gone on to earn himself 103 million subscribers and $13 million in 2019. Broken down, in 2019 he earned:

• $1.1 million per month.
• $250K per week.
• $35.6K per day.
• $1.5K per hour.
• $24.73 per minute.
• $0.41 per second.

He would compete with those earning the median US income in just 1 day and 19 hours.

DanTDM

Daniel Robert Middleton (DanTDM) is yet another influencer who has made a career out of content creation surrounding video games. Since his start on YouTube in 2009, he has learnt a lot and earned a substantial loyal following. Currently sitting at 22.5 million subscribers and over 16 billion video views, he is entertaining an army of fans with his content. His videos helped him earn $12 million last year, making the median US income in just 1 day and 21 hours.

VanossGaming

The research does seem to suggest that video game playing might be one of the most profitable hobbies to use to start generating extra income online. Last on the Forbes list of the highest YouTube earners is VanossGaming. Real name Evan Fong, he began uploading videos in 2011. His consistent efforts have paid off big with earnings of $11.5 million in 2019. He would earn the median US income in a solid 2 days.

If you are considering starting a YouTube channel yourself, you might want to consider toy reviews or something related to video games. Most of those featured needed a few years to build up their followings to the point where they could earn so much and no doubt a lot of work went into this behind the scenes. Still, it just goes to show the potential a passionate side hustle has and the vast sums it could eventually generate.

Read next: These are Top 10 most viewed videos on YouTube (2020)

Google and YouTube Introduces New Resource Pages to Help Teachers and Families to Educate Students At Home

As the Coronavirus has taken over almost all over the world, the countries are shutting down. Some people are going into self-isolation while others are put into quarantine by the government and health officials. Schools, offices, universities, market places, cinemas, and other public gathering venues are being shut down to fight the highly contagious virus of Corona. Amidst this time of fear and panic; YouTube and Google have launched new resource pages which will help families in isolation and quarantine to teach their kids at home while their schools and other educational institutes remain closed.

The pages are going to effectively help teachers and students in the process of learning and educating during the crisis. The page of Google is called ‘Teach from Home’ and it offers many recommendations on how teachers can teach while staying at home with the help of Google products. The pages are simple and clean, currently, there are suggestions including how teachers can do a group video call with Google Hangouts or how online quizzes can be made by using Google Forms.



Apart from this, the ‘Teach from Home’ also has a ‘Teach from Home Toolkit’ which can help the users to personalize their experience on these pages as well as to help the users to organize their stuff into slides. The pages of ‘Teach from Home’ are currently available only in the English language. However, its toolkit is available in other ten languages including Arabic, German, Danish, French, Spanish, Polish and Italian. Google announced that more languages will be a part of this toolkit soon. Apart from all this, Google is also launching a Distance Learning Fund (DLF) which is formed in response to COVID-19. The money generated from this fund will be given to the education partners of Google so that they provide good learning opportunities to the kids during this Corona Virus pandemic.

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• Also read: New Study Reveals How Long Coronavirus Can Survive on Cardboard, Plastic and Steel

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Like Google, YouTube also has a resource which is called ‘Learn@Home’. It highlights the educational channels on YouTube which students can watch at home on the recommendation of their teachers. This page has categories for all age groups of children and adults. YouTube will be partnering with a lot of educational institutes including the Khan Academy for their resource page.



The service of ‘Learn@Home’ is also available currently in English but will soon be available in Korean, French, Japanese, French, Chinese, etc. the channels that are currently mentioned on the resource pages are Discovery Education, Crash Courses, PBS Kids, Cool School, and Sesame Street. But soon more channels will be highlighted too.

Read next: Google launches website and tools dedicated to COVID-19