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Facebook Messenger Puts A Limit To The Number of Threads For Forwarding A Message; Aims To Stop Misinformation Regarding Coronavirus

As the coronavirus outbreak has caused numerous amount of challenges for the technology-oriented companies around the globe, the situation hasn’t been any different for Facebook as well.

The social media giant is facing its biggest battle of fighting against misinformation that is being spread rapidly across the platform on an everyday basis. But the steps that the company is taking rapidly to prevent unnecessary panic might soon get them their reputation back in the eyes of people.

According to the recent developments, as caught by the famous reverse engineer Jane Manchun Wong, Facebook has tweaked its Messenger app by limiting the number of people you can forward a message to at a single time. This is done specifically to add frictions in the way users around the globe are spreading misinformation almost every other hour.

In a GIF shared by Jane, one can see the user trying to send a “test message” to a number of threads but as soon as she ticks of five people in her friend list, Facebook warns about the limit with a pop-up notification. Hence, that means even if a user wants to send a piece of misinformation to others, Facebook won’t allow him to forward it to more than 5 friends or groups now.

We're working hard to limit the spread of misinfo on our platforms, especially with #COVID19, and we’re exploring more options like testing stricter limits for how many chats you can fwd a message to at one time. This feature is still in development and not testing externally yet https://t.co/6ukn1TmSLi
— Alexandru Voica (@alexvoica) March 22, 2020

Facebook has adopted this approach from Whatsapp as they first tried the technique of limiting the number of people you can forward a message to in everyone’s top favorite chatting app and eventually the experiment also resulted into a significant decline in misinformation being spread.

Coronavirus has put the health of millions around the world at risk and with that, the markets are also on their knees. This is the time when the world needs Facebook’s help and fortunately, the company is constantly delivering whatever is possible by collaborating with governments, emergency response organizations and small businesses, along with easing up the pressure for its employees and users as well.

While misinformation creates panic which can be more dangerous than the coronavirus itself for so many populations, let’s hope Facebook’s attempt to put a break to all the wrong messages work!

Read next: Coronavirus is Impacting the Social Media Ads We See

Research Proves Why YouTubers Watch What They Watch In A Day

We have reached that point in time where almost all of us cannot imagine our days without YouTube. While the largest video-sharing platform has really brought the world together, the company recently carried out an interesting study regarding why YouTubers watch what they have watched in the past 24 hours.

YouTube began by asking the similar question from around 12,000 people that fell in between the age group of 13-64 and then shared the results via Think With Google.

First of all, the respondents watched a variety of content that ranged well from traditional media to videos only available online. Then they gave multiple reasons behind selecting a certain video from a list of 20 and that includes how one video helped people to relax and unwind, taught something new, allowed them to dig deeper into their interests; made one laugh or even because they had a passion related to the video.

YouTube's study stated that almost 70% of the global viewers let their moods make the choice of content and this further indicates how videos play a very personal role in our lives now. So, as soon as our mood changes, the choice of videos that we watch on internet also changes.

Be it learning new skills or seeking for advice, people around the globe now watch videos for more than merely entertainment. While many now learn life through it, some were also adamant to accept that they don’t know how they would get through life without watching videos every day.

Some other findings by YouTube include:

Viewers like content that specifically relate to their personal interests and passions more.
The ability of content to make people dig deep for exploring their interests stands of as much importance as high production quality, being on a preferred network/platform or even starring famous actors.
The Traditional TV-era makers now remain of less importance to the viewers.
Younger generations like Millennials and Gen-Zers search for more short-form content in the names of webisodes, tutorials or short video clips made by professionals.

Of all the video streaming services used worldwide, YouTube was by far the most common.

All in all, YouTube is here with a proof that with so many choices in content, people now watch videos with a different approach. They are now liberated to choose what really matters to them on a personal level.

Also read: See how long it takes the world’s highest paid YouTuber creators to earn your annual salary

But What Does This All Mean For Marketers?

Aim To Become Relatable:
It’s time to relate to your audience, all with the help of knowing their personal interests. However, bear in mind that the interest should not be your own expectations or guesses, you will have to follow the behavior. For instance, if your target is people who are looking for self-improvement, don’t keep your research restricted to your own alone self.

Go Beyond Entertainment:
46% of global viewers have admitted that they watch new videos to learn something new from them. Fortunately enough, videos have emerged from an awareness-only medium to an engaging one and the ad strategies should incorporate the changes.

Prefer Passion over Production:
When it came to choosing what to watch, respondents chose passion 1.6 times more than production quality. This overall means that people care more about what the content speaks to them instead of looking all fancy and premium.

Read next: Google and YouTube Introduces New Resource Pages to Help Teachers and Families to Educate Students At Home

See how long it takes the world’s highest paid YouTubers to earn your annual salary

The top 10 highest earners on YouTube took home a combined $162 million last year alone. It is tricky to fully comprehend just how profitable what in many cases started out as a hobby or side hustle for some of these influencers turned into. So, the team at Sportarly crunched the data and built a cool new tool which tells you exactly how long it would take the world’s highest paid YouTube stars to earn your annual salary. You can try it out here.

Due to the social distancing measures recommended (or in some cases imposed) by governments all over the world, many of us have found ourselves working remotely for the foreseeable future. Many of us will also be looking for ways to generate some extra income with all the free time we now have. If you find yourself doing the same, you should seriously consider creating and monetizing a YouTube channel. We have broken down some the numbers below to help keep you motivated.

Ryan Kaji

8-year-old toy reviewer Ryan Kaji earned an incredible $26 million in 2019 through his incredibly popular YouTube channel, Ryan's World (previously Ryan ToysReview).

After asking his mum why he wasn’t on YouTube, the family set about creating and uploading the review videos in March 2015. Several years and many videos later, Kaji has over 24.4 million subscribers.

With an impressive $26 million pocketed in 2019, it would take him just 21 hours and 18 minutes to earn the median US household income ($63,179).

To understand just how much Kaji is earning from his videos, the Sportarly team compared his earnings to that of the highest paid profession, physicians (according to a Glassdoor study). The median income for a US physician is $193,415 and Kaji would earn this in just 2 days and 16 hours. It would take him just 19 hours and 36 minutes to earn the median salary of a US teacher (the lowest paid profession according to the study), $58,030.

In 2019, he earned:

$2.2 million per month.
$500K per week.
$71.2K per day.
$3K per hour.
$49.47 per minute.
$0.82 per second.

Dude Perfect

With a huge following consisting of 49.9 million YouTube subscribers and over 10 billion video views, it is no surprise that the Dude Perfect gang also topped the Forbes list of highest earners. They have come a long way from light hearted beginnings filming themselves betting sandwiches on basketball trick shots, all the way to a mobile app and even a TV show.

All of this means they have been able to generate a sizeable income from their online fame. At $20 million last year, they only needed to work 1 day and 4 hours to make the median US salary.

It would take them just 3 days and 12 hours to earn the physician’s salary and only 1 day and 2 hours to earn the same amount as the average teacher.

In 2019, they earned:

$1.7 million per month.
$384.6K per week.
$54.8K per day.
$2.3K per hour.
$38.05 per minute.
$0.63 per second.

Anastasia Radzinskaya

Anastasia Radzinskaya (aka Like Nastya) has amassed over 15 million subscribers and more than 5 billion video views after her parents started making funny, sweet videos of them all in 2016. People must be loving them after Anastasia’s online presence helped her and her family earn $18 million in 2019. Closely following the Dude Perfect team, she also earns the median US salary in 1 day and 7 hours.
At just 6 years old, Anastasia is already earning considerably more than 99% of adults each and every year. Compared to the physician, she would have to work just 3 days and 21 hours to earn the same amount. It would take her just 1 day and 4 hours to out-earn the standard US teacher.

In 2019, she earned:

$18 million per year.
$1.5 million per month.
$346.2K per week.
$49.3K per day.
$2.1K per hour.
$34.25 per minute.
$0.57 per second.

Rhett and Link

American comedy duo and childhood friends Rhett and Link turned the comedy style they had developed over the years into a profitable venture when they started posting their content on YouTube. The creative approach these two take pays off and they took home roughly $17.5 million last year. Time to earn the median US income, just 1 day and 7 hours.

Also read: Google and YouTube Introduces New Resource Pages to Help Teachers and Families to Educate Students At Home

Jeffree Star

Jeffree Star is a man of many talents and he has made use of many of them to develop his YouTube following. With an army of 17.6 million followers and over 2 billion video views, anyone with skills surrounding makeup, modelling, singing and/or song writing should seriously consider following suit and setting up a channel of their own. His online success helped him generate $17 million in 2019. It would take him less than 2 days (1 day and 9 hours) to earn the median US income.

Preston

Preston has made a fortune out of his love of video games. His video blogging (and the 12.1 million subscribers it reaches) meant he generated a whopping $14 million last year alone. Earning the equivalent of $26.64 each and every minute, it would take him just 1 day and 14 hours to make the median US household income.

PewDiePie

PewDiePie is a Swedish YouTuber and is another one making a killing off his passion for video games. After starting his video creation career back in 2010, he has gone on to earn himself 103 million subscribers and $13 million in 2019. Broken down, in 2019 he earned:

$1.1 million per month.
$250K per week.
$35.6K per day.
$1.5K per hour.
$24.73 per minute.
$0.41 per second.

He would compete with those earning the median US income in just 1 day and 19 hours.

DanTDM

Daniel Robert Middleton (DanTDM) is yet another influencer who has made a career out of content creation surrounding video games. Since his start on YouTube in 2009, he has learnt a lot and earned a substantial loyal following. Currently sitting at 22.5 million subscribers and over 16 billion video views, he is entertaining an army of fans with his content. His videos helped him earn $12 million last year, making the median US income in just 1 day and 21 hours.

VanossGaming

The research does seem to suggest that video game playing might be one of the most profitable hobbies to use to start generating extra income online. Last on the Forbes list of the highest YouTube earners is VanossGaming. Real name Evan Fong, he began uploading videos in 2011. His consistent efforts have paid off big with earnings of $11.5 million in 2019. He would earn the median US income in a solid 2 days.

If you are considering starting a YouTube channel yourself, you might want to consider toy reviews or something related to video games. Most of those featured needed a few years to build up their followings to the point where they could earn so much and no doubt a lot of work went into this behind the scenes. Still, it just goes to show the potential a passionate side hustle has and the vast sums it could eventually generate.

Read next: These are Top 10 most viewed videos on YouTube (2020)

Twitter To Verify More Health Officials To Fight Misleading Information Regarding Coronavirus

Twitter is taking steps to promote accounts that are providing the correct information about the Coronavirus situation.
The micro-blogging platform is also trying its best to curb the COVID-19 misinformation.
Twitter to open up a public-facing form that will help the health officials to directly request the company for account verification.

Twitter wants to make it easier for health officials to get their accounts verified. For this purpose, the company is taking steps to open up its widely known verification program to help boost accounts that are providing correct updates about the coronavirus.

Twitter is working with public health authorities around the globe to verify health officials and was successful in verifying hundreds of accounts, the company quoted in one of its tweets.

The social media platform has been taking more aggressive steps against the spread of coronavirus misinformation. They announced to ban tweets spreading coronavirus misinformation such as false cures and other incorrect pseudo-scientific information. This effort extends to now opening of verification program which is a difficult task for the company as it tends to avoid publicly discussing verification. A lot of Twitter employees have mocking referred to their inability to verify users in their bios.

Twitter along with Facebook has verified more than 800 National Health Service accounts only in the UK. The company also explained the steps that can be taken by academic institutions and other officials who are working for public health organizations to get their accounts verified.

Twitter is verifying accounts having email addresses associated with a trusted organization or institution on prior bases. The company also instructed the health officials to refer in their bio the organization they are associated with and also make sure to include a link back to their Twitter account on the page they link to.

The company is soon going to open up a public-facing form that will help the health experts to directly request Twitter for account verification. According to Kayvon Beykpour, a product lead at Twitter, the company will share a link to an intake form for health officials to fill out for verification purposes.

It would be the first time for the company to make a publicly-accessible verification request form available after it was officially suspended in 2017 (though the company continues to verify thousands of accounts quietly).

These latest changes will only be applied to health officials distributing information regarding the coronavirus. This shows that Twitter is ready to take public input of the check-in specific conditions.

Coronavirus is Impacting the Social Media Ads We See

Coronavirus is impacting everything these days, and it turns out that even the ads we are seeing on social media are being impacted by the virus in ways that we had not really been able to predict all in all. The reason behind this is that brands are starting to become a lot more responsible in terms of the ads that they are posting, and the fact of the matter is that this is resulting in the visual landscape of social media being altered so that it is pretty much entirely centered around the outbreak of Covid-19 that the world is currently going through.

A study of the ads that are currently being posted has resulted in a lot of imagery that shows people washing their hands and the like. This is probably being done in order to encourage people to start practicing things like proper personal hygiene which at this current point in time may just be the only thing that could potentially end up preventing the virus from having too much of an impact on the world around us.

Also, an interesting thing to note is that ads focusing on human connection as well as proximity are starting to become a lot less prominent as well, and this is because of the fact that social distancing is necessary in order to prevent the spread of the virus to a large extent. Brands are probably focusing on this to make it less likely that people would think about socializing in general.

"Our computer vision AI identified that social distancing is already showing itself in imagery and video, with a 30% drop in the use of “human connection” imagery just on March 12th. Further, we identified a 12% drop in the use of “human connection” imagery between February and March (e.g. shaking hands, holding hands, hugging, kissing, etc.", explained Bridget Johnston in a blog post. Adding further, "There was an 8% drop in the use of “travel” imagery (e.g. world, flights, control towers, airports, airplanes)".

This does tell us a lot about how we often tend to live our lives and feel things based on the visual input that we are getting. Ads influence us a lot more than we realize, so it’s good that brands are taking this pandemic seriously as far as their ads are concerned.

Related: Coronavirus Pandemic – Implications on the World Economy

Buying Fake TikTok Followers Can Be At Cost of Risking Privacy, Says Report

Every other day TikTok turns an ordinary individual into an online celebrity, while many already popular personalities also have moved to the platform to enhance their digital presence.

With the growing popularity of TikTok, many shady players have come forward to help those who are looking for instant virality. The number of vendors can be found online who are selling likes, shares, and followers at a reasonable price to boost your account engagement.

On average, 100 likes are available for US $2 only, and with a minimal amount, you can become from nobody to celebrity. However, it is not yet from where these followers come.

Recently, Digital Forensic Research Lab (DFRLab) disclosed the unauthentic profiles and their activity on TikTok. It has not been yet confirmed whether the followers are actual people or bots. There are no display pictures or stolen photos, but only alphanumerical handles with no proper content available on accounts.

Kanishk Karan, research at DFRLab said, the pay-for-engagement industry is growing, not only for TikTok but the fake engagement is an issue faced by all leading social platforms including Facebook and Instagram.

For a long time, online social platforms have been dealing with fake engagements. The companies provide followers for TikTok as well as engagements for Facebook, Instagram, Twitter, YouTube, Spotify, Twitch, Soundcloud and even for messaging app, Telegram.

Many social media platforms have taken action and deleted the accounts with fake followers or engagements. Like in 2019, Facebook and Instagram took a bold step by suing four Asian companies that have been selling fake accounts, followers and likes.

TikTok’s community guidelines clearly points out the inauthentic activities are against the rules of the platform. However, on this specific report, ByteDance, TikTok parent company responded neither released any statement so far.

In case, anyone is planning to get the instant TikTok followers should be aware of the fact that they are putting their privacy at risk, says the report by DFRLab. There are around 50 apps on Google Play Store that provide inauthentic engagement services including likes, followers and shares but also ask for access to several features or data on phone.

After installing such apps, they demand many permissions on an Android device. They often ask for access to the contact list of Phone and the permission to modify the content. The privacy policies of many apps are missing and even if they have, they are usually copied from other apps.

Google’s rule demands that Play Store apps and their developers should tell how they collect data and how it is used and shared. So far Google also has not commented on this particular issue.

Also read: To What Extent do Top Tech Companies Track your Online Activities?

There are many scam apps on Play Store and not all deliver as they promise. Many apps claim to offer followers in between one to seven days and during that time, they flood phones with ads. One of the apps asks to share 10 videos on TikTok before it further shares the content. Another app asked to use a certain hashtag to get the likes or another asking to watch a video to show that you are human.

Most apps that tout to increase fake engagement offer little to no results, but one thing that they do amazingly well is snoop on your data with full force and probably sell it to highest bidder.

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